Values, Attitudes, and Lifestyles System (VALS-2)

Values, Attitudes, and Lifestyles System (VALS-2),

Definition of Values, Attitudes, and Lifestyles System (VALS-2):

1. A patented consumer psychological class system that divides people into eight basic lifestyle groups based on two dimensions: resources and personal guidance. Resource dimensions include education, income, intelligence, health, energy levels, and willingness to buy resources, usually from young to old. Selfishness is divided into three parts: (1) The principle of cognition: a stable theory. (2) State-based: Influenced by the way others think. (3) Action-based: find activity, adventure and variety. The eight lifestyle groups are (1) reformer, (2) filmmaker, (3) believer, (4) filmmaker, (5) wrestler, (6) researcher, (7) creator and (8) wrestler. VALS2 was developed by the American consulting firm Stanford Research Institute (SRI) as an improvement over the original VALS (introduced in 1978), a system that provides people with three basic lifestyle groups (needs). , External and internal).